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Should You Build or Buy a Customer Data Platform? » Jul 3, 2018… “When choosing whether to build or buy a CDP, weigh three critical… ask themselves if capabilities such as unified customer data or real-time ... Gartner.com

How Real-Time Consumer Intent Is Changing The Sales Cycle » Mar 22, 2018… Understanding real-time consumer intent allows marketers to deliver… They're holding the product in their hands, asking, “Should I buy this right now?… with today's customers, businesses need more than just historical data. Digitalistmag.com

Consumer Panel Data - Powered by InfoScout OmniPanel | Numerator » We know more about shoppers and what they buy. If you're looking for real-time, true omnichannel purchase data across all retailers, we've got you covered. Numerator.com

Better Customer Insight—in Real Time » We believe that real-time experience tracking (RET), a new research tool, rises…. data to identify not only what most motivates customers to buy your brand but ... Hbr.org

Data Exchange Platform: buy consumer data in real time | OnAudience » Unlike other data providers, Data Exchange connects leading market players and provides over 27 billion high quality and consistent user profiles for all UE and ... Onaudience.com

Online retailer tactics and impulse buying: Consumers welcome… » Apr 24, 2019… Those of us who shop online undoubtedly have seen these tactics… have so much data about their consumers that they can display real-time ... News.umich.edu

BDEX, The Marketplace for Data. Buy Consumer Data in Real Time. » BDEX is the first-ever Data Exchange Platform (DXP). BDEX combines all the functionality, data and reach of a traditional DMP in a true marketplace ... Bdex.com

Real-Time Analytics | Topics | Mixpanel » Real-time analytics help teams make quick decisions by displaying data as soon… Companies that can instantly detect customer issues and adjust the product to… When a cardholder, for example, makes an uncharacteristic purchase—say, ... Mixpanel.com

Mastercard, AmEx And Envestnet Profit From $400M Business Of… » Jul 22, 2018… Some of that money goes to buying your transaction data from banks,… to learn that credit card companies and others sell your real-time credit card… According to American Banker, they "can't sell raw consumer data to third ... Forbes.com

Consumer insights tools - Think with Google » Explore real-time data to glean insights about consumer research, shopping and purchase behaviors. Make more strategic decisions about your marketing ... Thinkwithgoogle.com

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